En el idioma que prefieras

jueves, 17 de mayo de 2012

Van der Sar is back


Palabras de Adidas:
"To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website - the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time."

Para los que seais mas de lengua española os resumo, Adidas lanza su nueva campaña "Ready to Run" en Holanda, y para ello, deciden contar con la ayuda de Van der Sar, el ya ex-portero del Manchester United porque se ha retirado del fútbol. En esta acción, preparan una portería con una dificultad añadida para marcarle, ya que debido a que esta montada en los canales se va moviendo. Usando las redes sociales, durante las fechas previas al evento, se anima a la gente a que acudan e intenten marcar un gol a uno de los mejores porteros de la historia.

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Haz click en el video :-)