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lunes, 18 de junio de 2012

Promocionando The Walking Dead

FRANK's latest work for Fox Crime Norway is a giant poster you can bring home. At least (body) parts of it. To promote The Walking Dead – Season 2 – on a shoestring budget – we wanted to give the audience a true and relevant zombie experience, and at the same time drive more traffic to Fox Crime´s website. The solution was to create a tear off poster with full size zombies, and we worked closely with JCDecaux to insert it at one of Oslo´s busiest tube- and train stations – The National Theatre station. It created loads of attention from the audience, arms and legs were torn off in true zombie fashion.

Ficha técnica
Advertising Agency: Frank, Norway
Creative Director: Erik Heisholt
Senior Creative: Jason Kinsella
Junior Creatives: Rebecca Sakshaug Hoseth, Hanne Sandland Nilsen

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